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Car traders suffer tech overload, says Cap HPI

Philip Nothard

More than one in ten dealers use over 11 digital systems every day according to a new survey from automotive data experts, Cap HPI.

The study from the vehicle data specialists also revealed that 93% of those surveyed spend more than two hours a day using technology in the dealership.

Philip Nothard, retail and consumer specialist at Cap HPI, said: “It’s clear that technology is playing an increasing role in all our lives but the trends uncovered in this new survey must give dealers pause for thought.

“With more than one in ten staff logging into more than 11 systems and spending more than two hours a day in front of a screen, there is an opportunity to work more efficiently.”

Cap HPI’s survey found that the majority of dealers, 57%, reported they had sufficient training on the raft of dealership technology, but 36% did not.

Nothard said: “Technology has an important part to play in driving efficiency within the vehicle buying and selling process. Consumers are time poor and look to retailers to provide accurate analysis and intelligence in real-time. We are always striving to make our data available in the quickest and most convenient way. In a busy retail environment, it’s important to make everything as easy as possible.” 

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