Finance & insurance: protection for profits:
Top tips on how you can weather the credit crisis by focusing on F&I.
"It's a good time to be selling finance. New car sales are down and used car residuals have taken a big hit, but the proportion of buyers who will now consider point-of-sale finance in the dealership has risen dramatically.
"Potential profit is up.
"Don't believe it? Then read about the case of Forest Gate which is achieving new car finance penetration of 85% and used car of 50%."
Stephen Briers
Editor, AM