Spotlight on the customer By Tim Rose | 29 October 2024 Special report Spotlight on the customer digital issue Spotlight on the customer PDF In this issue: What consumers really want - trends and habits dealers must understand to provide the right buying experience Barriers to EV purchase - many private motorists need extra help before they take the plunge Delighting used car buyers - it's essential for retailers to offer tailored experiences and great value Aftersales customer care - valuable interactions are vital as dealerships face fishing in a diminishing pool A customer-first future - Steve Young, ICDP MD, gives AM an exclusive insight.