Kia is verging on the mainstream in the UK. In South Korea Kia is standing out, with its first 'brand exhibition space', Beat360. Craig Thomas paid it a visit.
Dealers tell AM’s poll which of their marketing channels work and, more importantly, which offer the best return on investment.
The digital route to marketing is increasingly important, but other channels can be equally effective. The experts point the way to a proven strategy.
Most customers make decisions they cannot affect and learning how to nudge their thought processes can give dealers an edge, says Susannah Schofield.
Find out what features are in this month's, and future, issues
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