AM Online

Assessment process

Best Companies Group conducts a simple yet thorough dealership assessment. 

The assessment is a two-part process designed to gather detailed data about each participating dealership. 

In part one, the employer completes a questionnaire and in part two, employees of the dealership complete an employee survey.

The collected information from these two will be combined to produce a detailed set of data enabling the analysts to determine the strengths and opportunities of the participating dealerships. 

The workplaces are ranked based on this data and then the Employee Feedback Reports are sent to each participating dealership (if purchased).


Part I – Employer Benefits & Policies Questionnaire (click for sample)

Each dealership must complete the Employer Benefits & Policies Questionnaire.

The Employer Questionnaire is where important information is captured about dealership policies, practices and demographics. This portion of the assessment is sent out shortly after the registration deadline and is due before the Employee Engagement & Satisfaction Surveys (Part II) are sent.

Please refer to the Timeline for more information.

The Employer Questionnaire is sent to the primary contact electronically and is completed and submitted online to aid in the functionality and ease of the surveying process.


Part II – Employee Engagement & Satisfaction Survey (click for sample)

The Employee Engagement & Satisfaction Survey consists of 78 statements that employees respond to on a five point agreement scale.

The survey also includes two open-ended questions and seven demographic questions. 

The results are analysed and categorised according to eight core focus areas: leadership and planning, corporate culture and communications, role satisfaction, work environment, relationship with supervisor, training, development and resources, pay and benefits, and overall engagement.


Survey process

Best Companies Group conducts the employee surveys online.

For the online survey, companies will be asked to submit a list of all eligible employee email addresses via an upload portal. (Best Companies Group will perform the random selection for online companies having over 250 employees.)

Each employee will receive a unique web link via the submitted email to complete the survey.

If some employees (up to 30%) do not have company email addresses, Best Companies Group can provide them with access codes to take the survey online.

Click here for more information on access codes.

Please see our statement of confidentiality regarding the security of this sensitive data.

All employee data is submitted anonymously.


Number of employees being surveyed

Best Companies Group will survey up to 400 randomly selected employees in a company depending on company size.

The chart below lists how many employees will be randomly selected to participate.

The chart below lists the number of employees surveyed based on company size for the evaluation process.


Number of Employees    

  # Employees Surveyed 
15 - 24   All
25 - 99   All
100 - 199   All
200 - 499   Up to 250
500 - 2,499   Up to 250
2,500 or more   Up to 250



The two data sets are combined and analysed to determine the rankings.

All participating dealerships have the opportunity to purchase the results of the employee survey, in the form of the Employee Feedback Report.

Learn more about the reports please visit the Report Options page.