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Q  I have more than one dealership that I would like to register. Must I register all dealerships separately?

A   Yes - all dealerships must be registered separately even if your dealership is part of a family or group. Automotive groups must register each dealership separately and each dealership must follow the eligibility guidelines.

Q  After I register my dealership to participate, what happens next and when?

A   Please refer to the Timeline for a detailed list of important dates and deadlines for the programme. All registered dealerships will be notified regularly via email of upcoming deadlines.

We would highly recommend that you white-list so that the email address will be an approved sender. You may also want to regularly check your spam or junk folder to make sure that important updates are not missed. It is of vital importance that you read all communications, updates and instructions thoroughly.

Q  Our parent company is located outside of the United Kingdom. Are we still eligible to participate?

A   As long as you employ at least 15 full and/or part-time employees working at a single dealership in the United Kingdom, you are eligible. Only employees working in the United Kingdom are eligible to participate in the employee survey.

Q  Our dealership employs seasonal, temporary, per diem and independent contractor employees. Should they be included in the survey?

A   No. Seasonal, temporary, per diem, independent contractors, interns, volunteers or consultants should not be included in the survey process. We only want to survey the permanent full and part-time employees.

Q  What if our workforce contains union employees?

A   This is not an issue. We make no distinction between union vs. non-union employees. Union employees must be included in the survey process.

Q  Is there a fee to participate?

A   No! Participation in the "Best UK Dealerships to Work For" programme is absolutely free for the online survey process! Additional, optional, services are available for a fee, such as customising the survey, translation of the survey and purchasing the survey results in the form of the Employee Feedback Report.

Q  Do surveys go to everyone?

A   If you have 250 or fewer employees in your dealership then the answer is Yes!  If you employ more than 250 associates throughout the United Kingdom, a random sample of up to 400 employees will be asked to complete the survey. Please see the Assessment Process page for more information.

Q  We have more than 250 employees to be surveyed. Who decides which employees will receive the surveys and how they are distributed? Do we have to give you a list of who is being surveyed?

A   The random selection will be conducted by Best Companies Group for the online survey process. 

Dealerships will be asked to upload a list of all employee email addresses into an online portal.  Best Companies Group will then randomly select the appropriate amount of employees (based on company size) to receive the survey.  Companies will be asked to upload the employee email addresses via an online upload portal sent shortly after registration has closed. 

Q  Are managers included in the employee survey?

A   Yes. All employees will be asked to complete a survey unless the dealership has more than 250 employees. At dealerships employing over 250 associates, a random sample will be chosen, and even then, managers are not excluded. Employees from all job levels should be included in the survey process - including founders, owners, partners, and executive management to line-level employees.

Q  How long will it take to complete the employee survey?

A   It should only take about 10 to 15 minutes for each associate to complete the employee survey.

Q  How long will it take to complete the employer questionnaire (EQ)? Will it require a lot of research?

A   The employer questionnaire may take between 8-10 hours to complete, depending upon how easy it is to retrieve your dealership's information regarding policies, practises and demographics. Some research may be necessary. The EQ is completed and submitted online.  A list of questions can be found on the Survey & Report Samples page. 

You may begin gathering the information requested on the EQ prior to the survey start date.  That way when the actual invitation is sent, you can simply enter the requested information online.

Q  What if not all of the employees complete and return the surveys? Is there a minimum response rate?

A   We are looking for a response rate of approximately 65% or greater. Therefore, it is not absolutely necessary that all who receive a survey fill it out.

While companies who have not reached 65% may still be considered, response rates are taken into account during the analysis process. The higher the response rate the more representative it will be of your company as a whole and the more valuable your company’s data will be at the end of the process.

Companies surveying between 15-24 employees must have an 80% (or better) response rate from their employees filling out the survey.

Q  How does the online survey process work?

A   To conduct the online survey process, dealerships submit a list of employee email addresses to Best Companies Group. Employees are then directly sent an individual survey invitation via email containing unique access information from Best Companies Group. The invitation directs employees to a unique web page where they can submit their confidential responses. We can only send email invitations to company email accounts.

Q  Not all of our employees have email addresses. Can we still utilise the online survey?

A  Yes. You can still use the online survey provided that at least 70% of your employees have company email.

If you have some employees without email addresses, they will still be included in the survey. We can provide access codes for those employees, if they represent 30% or less of your employee population.

Click to learn more about access codes.

Employees receiving access codes will need to be able to access the Internet at work. 

In this situation, it is recommended that the company set up a computer station/kiosk for those employees without company email to take the survey, as the online survey can only be used if employees have Internet access. 

Best Companies Group will then provide the organisation with enough unique access codes for employees without email addresses (less than 30%, if applicable), so that they can complete the survey online.

In order to maintain the integrity of the survey process, if fewer than 70% of your employees have company email addresses.

Q  I am concerned about the confidentiality of the survey responses.

A   We will make every effort to maintain the anonymity of the employees completing the survey as well as protect the summarised data of all participating dealerships. Please note, that in order to maintain respondent anonymity, we do not report any response data for less than five (5) individuals in any one demographic category on the Employee Demographic Report. Please see our statement of confidentiality for more information.

Q  Can the job role and department demographics on the employee survey be customised to more closely align with our organisation?

A   Yes, for a fee of £375, the job role and department demographic categories can be customised. Please email Katrina Heimbach at  for more information or select the 'Customisation' option on the registration form and you will be contacted with more information.

Q  Why should our organization consider the option to customize the job role and department demographics on the employee survey?

A  We offer the option for program participants to customize these survey demographics for a number of reasons:

If you list your organization’s unique job role and department titles on the survey, then employees who come to those sections can more readily identify which titles are appropriate for them to choose.

Employees will be less likely to simply select 'Other' because they aren’t sure how to answer. As a result, your response data in the job role and department demographic categories will be more accurate and more valuable to you in pinpointing individual areas of strength and opportunity.

Some companies choose to customize in order to maximize the amount of response data they’re able to receive for review.

To maintain respondent anonymity, we do not report any response data for less than five individuals in any one demographic category. By grouping smaller roles and departments together, you will be more likely to capture five or more responses than if you had used the multiple categories found on the standard survey.

Customizing allows you to focus on any specific employee demographics that you would like to measure.

For instance, some companies customize their survey to eliminate the job role and department titles entirely and only capture 'exempt' versus 'non-exempt' demographics. Other employers designate separate geographic office locations instead of departments.

The standard job role and demographic survey categories can be found on the last page of the Employee Engagement and Satisfaction Survey (see the “Survey and Report Samples” link on the program web site).

This link also contains a sample Employee Demographic Report so you can view how the respondent data will be presented.

If you have any further questions regarding customization of the employee survey, please feel free to contact Susan Springer at

Q  Can I see samples of both the employer questionnaire and the employee survey?

A   Yes, you can see samples on the Assessment Process page or click to view the Survey & Report Samples.

Q  What information is included in the Employee Feedback Report and when will we receive it? What is the benefit of purchasing this report?

A   Purchasing the Employee Feedback Report will allow you to gain valuable insight into what your employees are thinking. 

The Employee Feedback Report will be delivered electronically and will contain large spreadsheets detailing and summarising your employees' responses (in percentage format) to the 78 survey questions as well as the employee comments. It will also include detailed instructions on how to interpret the results. 

Benchmarking is also included so dealerships can compare themselves to the Best UK Dealerships to Work For list-making dealerships. 

The Employee Feedback Reports will be sent after the list-making dealerships are revealed. For more information, please visit the Employee Feedback Report page. For pricing, please go to Report Options.

Q  What is the benchmarking?

A  The Employee Benchmark Report will represent the average responses for each of the seventy-eight (78) statements for all the list winners. This information will allow your dealership to compare itself to the Best UK Dealerships to Work For list.

The Employer Benchmark Summary offers a sample of dealership averages on standard employee benefits and best practises - from those who make the list.

Q  How do I order my company’s Employee Feedback Report?

A   An Employee Feedback Report can only be ordered once you have registered to participate in the Best UK Dealerships to Work For programme. To register click here. If you have already registered, please email with your request or visit the Order Your Report link.

Q  When will we find out if our company made the list and where we rank?

A   You will receive notification informing your company whether or not you made the list. If you make the list, your dealership will be honoured at an event and in a special issue of Automotive Management. See the Timeline for more details.

Q  A portion of our employees do not speak English. Do you offer employee surveys in alternate languages?

A   We offer employee surveys in a variety of languages. Additional languages are available at £150 per survey translation. If you need alternate language surveys, please select the 'Languages' button on the registration form and you will receive additional information.

Q  How much is the fee to translate the employee survey into another language?

A  To translate the employee survey into another language, the fee is £150 per language. Spanish surveys are available for the online version of the survey.  

Q  How will my company be notified throughout the survey process? Will I receive regular updates?

A   Yes, you will receive periodic updates regarding the survey timeline via email. However, we do recommend that your company place the dates that we send to you in your calendars. Best Companies Group primarily works through email. It is important that you read all instructions and details sent to you from Best Companies Group.

We would highly recommend that you white-list so that the email address will be an approved sender. You may also want to regularly check your spam or junk folder to make sure that important updates are not missed.

Q  What if my company registers for the programme and then needs to withdraw? Is it possible to be removed from the process?

A   All companies that submit a registration form are considered active participants in the Best UK Dealerships to Work For programme.

If your dealership wishes to withdraw from the survey process, Best Companies Group must be notified immediately.

Missed deadlines may be considered an automatic withdrawal from the process.

To reactivate your company from an automatic withdrawal during the survey timeframe, a £60 fee will be charged.

Once the survey process has begun (after June 1, 2018), a £150 withdrawal fee will be applied in addition to the total fees incurred for any special requests (customisation orders, language translations, etc.).

Please contact a Best Companies Group representative to withdraw from the process.

Q  Who can I contact with additional questions?

A   Please email Katrina Heimbach at