Our Overall Winner was awarded to Arnold Clark Milton Keynes Delivery Centre which also topped our Best Sales category.
We whittled down the entries from 335 to a shortlist of eight but Alicia’s extensive efforts to make the video, which provided a pre-delivery introduction to a customer’s new car, personal and relevant captured the judges’ attention for both the category and was the clear winner when compared to our other category winners.
The highly personalised video was aimed at the customer’s daughter and contained so much relevant detail that there was no doubt it would have had a memorable impact on the customer.
The fact that so much effort was made for a customer awaiting delivery reflects the importance Alicia attached to maintaining their loyalty. Whilst the video was hugely personal, complete with a picnic basket for the customer’s daughter’s teddy bear picnic, it was also informative and useful.
Our panel of judges felt the quality of Alicia’s video was at a much higher level than they had seen before with bags of personality and an ability to emotionally engage with the customer.
Whilst it wasn’t a sales video as such in that the customer had bought the vehicle and was awaiting delivery, made it all the more impressive.
- Going the extra mile will make your video stand out
- Make it memorable
- Keep it personalised
- Even if you’re not going for a ‘sell’, the extra effort will surely keep your customer coming back
Want to be apart of the 2019 CitNOW Video Awards?
We’re already taking submissions for next year so if you’ve seen a video from a team member or you think you’ve put something special together yourself, don’t leave it until next year, send it to us now. There’s no limit on entries from either businesses or individuals so even if you think you produce something better later in the year, you can still send it to us.