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Video: Rolls-Royce Manchester - how sales exec's dedication to the brand engenders trust

Sales executive Lee Sterry’s passion for Rolls-Royce is apparent throughout this presentation. His in-depth knowledge about the car’s specification and history (he sold it to the previous owner) comes across early on, engendering trust in both him and the vehicle.

Where more detail is required, a longer video is necessary.

Not surprisingly, there is much to say about this car, hence the video’s longer length of six minutes.

This enables Lee to provide a detailed look at the model with multiple close-ups and several, key features singled out including the refrigerator, crystal champagne flutes and the drinks cabinet with Rolls-Royce whiskey tumblers and decanters.

Lee has a natural presentation style, he talks to the camera just as you would to a present customer.

This confidence suggests time spent in front of the camera and helps his enthusiasm shine through. He concisely and immediately emphasises the value of both Rolls-Royce heritage and its status as the world’s most sought-after brand in just a few words.

He makes sure the car’s elite, aspirational status is underlined without placing it out of reach.

Lee knows both the Rolls-Royce product and the people who buy them and broadcasts this throughout the video.

As well as showcasing the car to the highest level, Lee has shown he is someone with whom most people would be keen to do business.

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