Unusually for the beginning of a sales video, Peter walks into the shot and greets the customer using their name and waving, introducing himself.
The use of the camera angle means that Peter can use as much of his body language as possible when introducing the purpose of the video.
As he takes a brief walk around the front of the car, he informs the customer that he will be out of the dealership for a few days.
He shows the customer the drivers alloy wheel and describes the 20-inch SVR wheels in gloss black.
From this, the customer can see that there is no damage and the car is in immaculate condition. Peter walks around the vehicle to give the customer an overview of all angles of the vehicle.
Peter opens the driver's side door and shows the cockpit features. He also shows the customer the fine stitching detail within the door.
The seats have the same matching leather pattern and stitching as he shows the customer the inside of the vehicle before taking a seat inside.
He places his hand on the dashboard and shows the customer the leather/suede package, explaining that the purpose of the suede is to anti-reflect against the windscreen, this matches the headlining throughout the vehicle.
Upon ending the video, Peter presents himself to the camera and provides a strong call to action - informing the customer that he will be in contact shortly.