AM Online

Video: Sandicliffe Leicester Ford - boost CSI with gratitude

Thanking people for their custom using video is a great way to boost CSI scores and increase the likelihood of recommendation and repeat business when done properly. At Sandicliffe Leicester Ford’s dealership Tom Garrison delivers a perfect presentation.

Enthusiastic and passionate, Tom takes the customer on a walk-around of their new car showing the elegant black paintwork in the sunlight and the glinting alloy wheels whilst drawing attention to practical elements like rear sensors.

Editing is sleek as we go from outside to inside where Tom highlights all the important features such as Bluetooth.

Tom’s comments about a fantastic choice of car are completely genuine and reinforces confidence in the customer’s choice. Such sentiments are only possible in video and are sure to see this particular driver returning to the business throughout the ownership cycle and again when it’s time to change.


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