The main purpose of this video is to thank the customer for their recent purchase.
Charlie Harrison from West Way Nissan Altrincham provides a quick reminder of the vehicle the customer has just purchased.
This is a great follow-up action as it creates a nice ‘feel-good’ factor meaning customer satisfaction scores will be higher at the end of the process.
When looking at the interior Charlie confirms the mileage to help retain the trust between the customer and dealer and also highlights some of the features they haven’t yet looked at.
The next step in the car purchase is mentioned a few times, leaving the customer in no doubt that they will be given all the information about the vehicle in the handover process.
Maintaining a good relationship post-purchase can help with customer satisfaction scores, recommendations from the customer and possible service business as a trusting relationship has been built up.