AM Online

Brand Communications Manager BE106

  • Job added:   17 March 2017
  • Salary :   £Competitive + bonus + car + benefits
  • Location :   Maidenhead
  • Job Type :   Permanent
  • Reference :   BE106
  • Company :   Copeland Select
  • Contact :   Richard Piper
  • Email :

A fantastic opportunity for someone with national B2C communications experience to join a major world-wide car manufacturer.  You will lead a team responsible for the communication strategies for the brand in the UK.

You will need experience in a marketing communications role in either the automotive or other consumer goods industries and have great people management skills.

Key responsibilities:

  • Brand management, ensuring brand guidelines are implemented at all levels
  • Implementing a strategic vision and developing ATL and BTL plans across all media channels.
  • Brief and work with Media Agencies to define and update media plans
  • Manage all experiential activities for the Brand, working closely with BTL Agencies
  • Develop a consistent Digital and Social Media engagement plan
  • Management of Dealer Marketing
  • Define POS for relevant products and review advertising materials at a Dealer level.

The ideal candidate with have:

  • National Communication experience in a B2C environment
  • Involvement in previous national branding activities.
  • Have a developed understanding of different media outlets.
  • Agency experience (either working for/with) would be beneficial.  
  • Strong interpersonal skills required to build/ manage relationships at Head Office. 
  • Influencing skills- with the ability to manage multiple stakeholders in the business.
  • Strong attention to detail with a good creative eye and bring a fresh perspective.

How To Apply

To be considered for this role, please forward your CV and a covering letter to Richard Piper at Copeland Automotive Recruitment. Ref: BE106

Copeland are experts in executive search and selection in the Automotive Sector.  We work for Automotive Manufacturers, Marketing Agencies, Finance Companies, Leasing Companies, and a wide range of Automotive Suppliers including: Parts, Warranty, Aftersales & IT. Based in the UK, we recruit, sales, marketing, dealer development, operations, analyst, planning and managerial roles. 

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