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Brand Manager

  • Job added:   23 May 2017
  • Salary :   Competitive basic + Bonus + Company car
  • Location :   VW Horsham
  • Job Type :   Permanent
  • Company :   Motorline
  • Contact :   Charlotte Gray
  • Email :
  • Telephone :   01227 817752
  • Website :
Motorline logo

Brand Manager – Volkswagen Horsham

The Motorline Group is a family owned business employing over 1,250 staff, which represents 11 brands in over 43 Dealerships, and 4 Volkswagen group Trade parts centres across the UK

Key Objectives:

  • To achieve short and long term business objectives
  • To ensure long term profitability and stability of the dealership
  • To monitor and control all overhead expenses of the business
  • To deal with all day-to-day site issues
  • To follow all reporting requirements of Motorline and the manufacturer
  • To develop and maintain relationships with the Franchise
  • To ensure the all staff represent the brand in accordance with manufacturer requirements
  • To ensure that all departments adopt the Motorline culture and follow the practices and procedures of Motorline and the manufacturer
  • To maintain the appropriate staffing levels
  • To provide guidance, training and motivation to all staff
  • To manage performance of staff to achieve key targets (e.g. Sales, Margin, CES)
  • To organise and lead the activities of Sales department to achieve optimum profitability, customer satisfaction and customer retention
  • To ensure the Sales department maximises the profitable sale of finance, insurance, GAP, accessories, extended warranties and other add-ons
  • To hold regular meetings to discuss and implement goals
  • To develop and implement marketing with the Brand Director
  • To monitor all market place activities and adjust plans and objectives accordingly
  • To ensure that customer complaints are dealt with promptly

Applicant’s requirements:

Previous experience as a General Manager or Dealer Principal in a franchised Car Dealership.

Brand Experience would be desirable

Strong leadership and organisational skills

A proven record of high sales achievement, marketing and customer satisfaction

Able to set targets for Sales staff, then drive the staff to meet the targets

Good at man management

Salary and Benefits:

We offer a competitive salary + bonus + benefits including pension scheme and company car Normal 0 false false false EN-GB X-NONE X-NONE

How To Apply


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