AM Online

Digital Marketing Specialist, BE1

  • Job added:   4 September 2015
  • Salary :   Mid/High £30,000s + bens
  • Location :   South East – M25
  • Job Type :   Permanent
  • Reference :   BE1
  • Company :   Copeland Select
  • Contact :   Julia Pennington

Our client is a niche automotive manufacturer whose products include an iconic sports car. The currently have a fantastic opportunity for a bright, ambitious digital marketing expert to join them. Experience coordinating digital media campaigns is essential - in either a client or agency role. Any previous automotive digital marketing experience would be advantageous but is not essential.


Job Purpose

Responsible for supporting your manager in developing & implementing UK digital marketing strategy across all digital touch points & managing the efficient day to day running of UK digital marketing campaigns; focusing on innovative initiatives, retention and growth to generate consumer buying interest & the successful development of the manufacturer’s brand in the UK.


Key Responsibilities Include:

Contribute to the development of budget proposals and/or business plans

Perform analyses of market conditions, trends and forecasts to support decision making

Coordinate preparation of digital communication material and its timely publication

Coordinate digital marketing communications to generate consumer interest in the brand to support sales objectives & new car launches.

Coordinate the successful and timely release of internal and external digital communications

Manage and coordinate dealer website content updates

Coordinate UK national & dealer digital marketing activity to deliver ROI.

Manage internal sign-off and approvals of all digital communications.

Coordinate the manufacturer and dealer website content updates and optimisation of the sites

Liaise with digital agency suppliers, the dealer network and media owners

Support in providing a proactive digital marketing service to the dealer network

Work with internal marketing team to ensure through-the-line campaign integration

Liaise with the team and other relevant parties/departments such as Tactical Programmes, Sales Operations, Finance, Fleet, Captive Finance, European Head Office etc.


The Successful Candidate will have:

Educated to degree level

Ideally have a marketing or digital marketing qualification

At least 2 years’ experience coordinating digital media campaigns

Web platform management experience is an advantage

Experience of PPC / SEO management and digital media planning is essential

Budget Management experience essential,

Good communication, interpersonal and team-working skills.

Any previous automotive digital marketing experience is advantageous but is not essential.



How To Apply

To be considered for this role, please forward your CV and a covering letter to Julia Pennington at Copeland Select, Automotive Recruitment.

Please visit our website: for further opportunities in the Automotive Industry.

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