Our client is a niche automotive manufacturer whose products include an iconic sports car. The currently have a fantastic opportunity for a bright, ambitious digital marketing expert to join them. Experience coordinating digital media campaigns is essential - in either a client or agency role. Any previous automotive digital marketing experience would be advantageous but is not essential.
Responsible for supporting your manager in developing & implementing UK digital marketing strategy across all digital touch points & managing the efficient day to day running of UK digital marketing campaigns; focusing on innovative initiatives, retention and growth to generate consumer buying interest & the successful development of the manufacturer’s brand in the UK.
Key Responsibilities Include:
Contribute to the development of budget proposals and/or business plans
Perform analyses of market conditions, trends and forecasts to support decision making
Coordinate preparation of digital communication material and its timely publication
Coordinate digital marketing communications to generate consumer interest in the brand to support sales objectives & new car launches.
Coordinate the successful and timely release of internal and external digital communications
Manage and coordinate dealer website content updates
Coordinate UK national & dealer digital marketing activity to deliver ROI.
Manage internal sign-off and approvals of all digital communications.
Coordinate the manufacturer and dealer website content updates and optimisation of the sites
Liaise with digital agency suppliers, the dealer network and media owners
Support in providing a proactive digital marketing service to the dealer network
Work with internal marketing team to ensure through-the-line campaign integration
Liaise with the team and other relevant parties/departments such as Tactical Programmes, Sales Operations, Finance, Fleet, Captive Finance, European Head Office etc.
The Successful Candidate will have:
Educated to degree level
Ideally have a marketing or digital marketing qualification
At least 2 years’ experience coordinating digital media campaigns
Web platform management experience is an advantage
Experience of PPC / SEO management and digital media planning is essential
Budget Management experience essential,
Good communication, interpersonal and team-working skills.
Any previous automotive digital marketing experience is advantageous but is not essential.
To be considered for this role, please forward your CV and a covering letter to Julia Pennington at Copeland Select, Automotive Recruitment.