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Marketing Manager Car Dealership

  • Job added:   6 July 2018
  • Location :   Swindon, Wiltshire
  • Job Type :   Permanent
  • Reference :   208197171
  • Company :   CV-Library
Our client is a well-established prestigious Car dealership, who is
looking to recruit an exceptional and experienced Marketing Manager.
Marketing Manager Role:
Preparation and execution of annual marketing plans
Management of budget for marque marketing activities
Participation in planning and executing company-wide activities
Briefing of group / agency resources to deliver marketing activities
Use of customer data and insight to drive marketing plans and activities
(working with CRM Head)
Lead relationship with key marketing people at the manufacturer which
enables us to attain a disproportionate share of manufacturer’s
discretionary support budgets for events and other activities. Ensure
manufacturers see us as a vital partner in generating brand-building
activity
Work closely with relevant Manager and Divisional Director to ensure
sufficient support for sales targets and quarterly Business Development
Plan requirements
Creates and executes high-quality, imaginative events for the marque both
at a multi dealer and individual site level, that customers talk about
afterwards
Ensure that events generate prospects, x-selling and upselling
opportunities, loyalty and advocacy, as well as high quality PR-able
material for our digital/social channel activities and wider PR effort
Able to effectively use the company salesforce for data insight and
specific self-generated campaigns
About you:
Strong educational background. Marketing/Business qualifications not
essential
Good numeracy skills essential
Previously experience within a similar role is essential
Experience of luxury brand, retail or similar experience
Excellent management, planning and organisational skills
Able to produce 6-12 month plans in advance at correct level of detail
Good written and spoken communication skills
Full Clean Driving Licence
Hours:
Monday to Friday 8:30AM - 6:00PM
Package:
Basic Salary - £34K OTE Circa £40K
Contact:
Howard – Jago Consultants
Marketing Manager, Marketing Executive, Marketing, Dealership, Marketing
Manager, Marketing Executive, Marketing, Dealership

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