A marketing agency is seeking an Account Manager to work on an automotive manufacturer’s retail marketing account. You will form a key part of the agency team. There is some flexibility in the level of this role which will be dependent on the experience and ability of the successful candidate. You will work closely with other agency team members and a field based team.
You will be required to set communication strategies for your client’s advertising campaigns. You will be responsible for establishing the goals and objectives, target audiences and the message and tone of the campaign delivery. You will define how a particular strategy can help a client add value to their business and inspire the agency’s in-house creatives in order to achieve this. You will use research trends and data on markets, consumers and culture. Your main duties will include;
Working with the client to establish their aims and objectives
Analysing existing data, market reports and trends
Developing, managing and analysing research projects
Working with colleagues to develop ideas for a campaign
Briefing the creative team, allowing them to create an effective and well targeted proposition for the client
Presenting ideas and conclusions top the client
Monitoring the success of the campaign as it runs, suggesting changes and improvements where necessary
The successful candidate will have:
A background in automotive dealer marketing – with either a manufacturer, agency or dealer
Ideally have a good understanding of legal / compliance issues concerning dealer marketing
Be educated to degree level or equivalent
Demonstrate excellent client service skills
Excellent communication skills - written and verbal
The ability to work to deadlines
A smart appearance and professional manner
Be creative and able to think around problems
Have strong presentation skills
Be IT literate
To be considered for this role, please forward your CV and a covering letter to Julia Pennington at Copeland Select, Automotive Recruitment.
Please visit our website: www.copelandselect.co.uk for further opportunities in the Automotive Industry.