An automotive manufacturer is seeking a Dealer Marketing Consultant to work with their dealer network. This role will be based at their marketing agency in Central London, and will involve travel out to see dealers on a regular basis. The job holder will be an employee of the marketing agency.
The overall purpose of the role is to manage and improve levels of dealer engagement across the dealer network.
This account is one of the largest clients in the agency and it is proud to be responsible as the lead creative and strategic agency.
The role is to work in the communications team looking after activity on a selection of models.
Key responsibilities will include:
Dealer Marketing Plans - Provide consultancy service to aid the completion of dealer marketing plans with DMC team.
Focus Dealer Support - Work with the regional managers to identify Focus Dealers & oversee the proposed marketing solution through planning to implementation.
New Dealer Launches - End to end management of dealer changes as a representative of the manufacturer for dealer marketing.
Dealer Compliance: Monitor dealer press compliance & take appropriate action in conjunction with DMCs for non-compliant dealer activity.
Brand Guidelines: Manage, update and distribute Retail Brand Guidelines document
Brand Roadshows: Plan and oversee the running of 6 monthly brand roadshows to the dealer network.
Marketing Services Online: Ensure the marketing services online portal remains a class leading dealer marketing tool through continual development.
The ideal candidate will demonstrate the following capabilities:
Be educated to degree level- preferably with a professional marketing qualification
Must have a proven track record in an automotive dealer marketing role- either with a dealer, marketing agency or manufacturer
Have a strong understanding of automotive dealer marketing
It is essential for the candidate to have experience/ or exposure to creative advertising agencies and the creative developmental process
Proven ability to multi- task and enjoy working under pressure in a fast paced environment
Ability to demonstrate a creative approach to problem solving
Clear understanding of brand and product development
Experience of strategic or business planning extremely desirable
Field team experience extremely desirable
To be considered for this role, please forward your CV and a covering letter to Julia Pennington at Copeland Select, Automotive Recruitment
Please visit our website: www.copelandselect.co.uk for further opportunities in the Automotive Industry.
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