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Digital Marketing Manager

  • Job added:   20 January 2014
  • Salary :   £30,000 - £40,000
  • Location :   Leicester
  • Job Type :   Permanent
  • Company :   CvWow
  • Contact :   Kiran Kaur
  • Email :   kkau[email protected]
  • Telephone :   0800 634 4477
  • Website :   cvwow.com

Are you a successful Digital Marketing Manager looking to take the next step in your career?

My client are the largest privately owned Vauxhall Dealer Group in the UK, established in 2003 with twelve site an annual turnover of £220 million and 700 employees. They are well regarded in the Vauxhall network and have gained significant recognition throughout the industry winning many National Awards.

There is now an exciting opportunity for a Digital Marketing Manager to join their team in Leicester.

Key Responsibilities of the Digital Marketing Manager:

· Manage digital marketing projects, SEO, PPC, Web, Social Media and affiliate marketing alongside the external digital agency
· Take ownership our websites and work closely with the external digital agency to ensure that all content and offers are correct, relevant and on time and that we continually move forward our web presence
· Manage the external marketing agency to ensure that all materials, artwork and events run on time, and that all sites are supplied with the tools to do the job
· Work alongside the Contact Centre to analyse inbound marketing related calls
· An understanding of Google AdWords and Analytics is essential, to correctly report and present data in clear and simple terms to provide insight for future activities
· Social Media - understanding of current major platforms, Facebook, Twitter, LinkedIn, Google+ YouTube and emerging platforms such as Pinterest etc
· Monitor trends in Social Media tools and applications
· Measure and run traditional marketing platforms for direct mail and organise data extraction for site and call centre prospecting
· Co-ordinate monthly reports of marketing performance

The Ideal Digital Marketing Manager is likely to already be a knowledgeable Digital Marketing Manager, motivated and organised with strong commercial acumen. You will have a strong understanding in PPC, SEO, web trends and social marketing and have preferable worked in the motor industry.

As Data analysis is a large part of the role, the candidate will have an analytic mind and be comfortable using Excel and other Microsoft Office products. As a confident communicator, you can build relationships across departments and influence others to ensure targets are met.

You will be passionate about online, and have an interest in new innovations and the experience to judge their context within the overall business and whether they can make a positive contribution to the bottom line.

You will receive a competitive salary and a Company Car. If you feel that this is the role for you then click APPLY!

Digital Marketing Manager
Location: Leicester
Salary: Competitive + Benefits
 

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