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Group Marketing Manager

  • Job added:   27 September 2012
  • Salary :   Circa £35k
  • Location :   Newcastle upon Tyne
  • Job Type :   Permanent
  • Company :   Hodgson Newcastle Ltd
  • Contact :   Heidi Crossman
  • Email :   heidi@hodgson-newcastle.com
  • Telephone :   0191 2950099
  • Website :  

 

An exciting opportunity has arisen to join one of the North East’s most successful automotive retailers. With a turnover in excess of £50m pa this family owned group represents 4 highly successful brands and has built a successful retail business over 25 years. To maintain an edge over competitors they now require an experienced automotive marketing professional to manage all marketing activities with particular focus on digital marketing and providing measured results.
 
General Responsibilities
 
•Develop the marketing plan for the company covering new car, used car and aftersales.
•Cover all manufacturer marketing requirements under the terms of the manufacturer franchise agreements.
•Own the company and manufacturer provided websites managing SEO and the customer journey to increase site traffic and conversions.
•Digitise communications including the creation and management of Google marketing campaigns, email and SMS communications for customers and to develop prospects.
•Work in tandem with the site managers in order to provide campaigns which drive footfall to the sites.
•Manage the advertising and PR agency.
•Own the marketing budget.
 
Desired Knowledge and Skills
 
•Full responsibility for a substantial marketing budget.
•Understanding of the full marketing mix.
•Proven digital marketing skills.
•Strategic planning in marketing.
•Understanding of measurement and campaign tracking tools.
•People management.
 
Experience and Education
 
•Marketing management role within the motor industry is highly desirable.
•Educated to degree level or have a professional marketing qualification.
 
Key Job Details
 
•Salary - Mid £30,000’s + company car + pension + bonus
•Location – Newcastle Upon Tyne
 
Closing date for applications – Sunday 14th October
 
 

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