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Honda - Marketing Communications Manager

  • Job added:   8 February 2012
  • Location :   Slough
  • Job Type :   Permanent
  • Company :   Signet Resources
  • Contact :   Jon Allott
  • Email :
  • Telephone :   01628 817124
  • Website :

Honda are recruiting a Marketing Communications Manager to lead the development and implementation of an annual strategic plan which drives the function to deliver against the Honda vision.

With key accountability for the development and delivery of 'Above the Line' marketing communications on a national basis, the Marcomms Manager will drive 'awareness', 'desire' and 'ROI' through customer centric and joined up marketing planning with a multitude of agencies.

Main Accountabilities:

Lead the development and implementation of an annual strategic plan which drives the function to deliver against the Honda vision.
Realise the ultimate balance between 'brand', 'product' and 'tactical' advertising
Appoint, lead, motivate and measure a substantial agency structure in delivering effective, joined up and challenging marketing.
Whilst working primarily with 'Above the Line' media you must operate as an exceptional communicator to influence the interwoven relationship between all marketing channels to include 'Digital', 'Below the Line' and 'Dealer Marketing'.
Be the personal ambassador for the Honda brand in the UK. Share our plans and all that we do to motivate and excite a range of stakeholders.
Manage the substantial Communications budget to deliver maximum ROI.

To be considered for the exciting and creative position candidates need to display the following skills/experience:

Previous experience in 'Above the Line' Marketing and Communications.
Exceptionally driven and motivated with a strong desire to exceed objectives.
Extremely well organised and able to manage several diverse tasks at once.
Competent and passionate communicator able to deliver buy in and belief from a multitude of different stakeholders.
Natural enthusiasm for organisational brands and the value they bring to the consumer, associates and 'routes to market'
Action orientated with a proven track record of directly driving action through external partner agencies.
Financially and commercially astute with previous experience of significant budget management.

If you are confident the above applies to you please send your CV through this advert.

Strictly all applications direct to Signet Resources only.

Suitability for positions will be judged on relevant professional criteria relating to knowledge, skills, attitude and experience and there will be no discrimination on any other grounds.

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