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Automotive Events
AM Online

Paid Search Executive

  • Job added:   31 January 2013
  • Salary :   £30k - £35k DOE
  • Location :   Bearsted (near Maidstone), Kent
  • Job Type :   Permanent
  • Company :   GForces Web Management Ltd
  • Contact :   Stephanie Silvester
  • Telephone :   0845 055 9040
  • Website :  

 

We are the largest specialised digital agency in the automotive industry dedicated to ensuring our clients get the most from the internet. We build, manage and market online strategies for more than half of the UK's Top 200 motor retailers and many of the world's leading manufacturers.


As part of our on-going expansion, we are currently looking to recruit an experienced Paid Search Executive at our main office in Bearsted, near Maidstone (Kent) to join our Paid Search Team in a full-time capacity.  As a Digital Marketing Paid Executive you will be responsible for creating and managing engaging paid advertising campaigns. Taking the initial campaign brief from the client, you will be expected to deliver high quality paid campaigns working closely with internal teams providing campaign analysis, bid updates and research on market trends. A detailed working knowledge of both Google Adwords, Facebook and Google Analytics is essential within this role. Experience of Double Click is highly desirable.


Key Responsibilities:

  • Manage all aspects of online on behalf of our paid marketing/advertising client services team ensuring optimum ROI at all times
  • Liaise with internal Client Services teams to detail, plan, execute, monitor and report on our clients online paid marketing/advertising campaigns
  • Provide guidance and expert opinion to clients and our Client Service team on all forms of online paid marketing/advertising including (Pay-per-click (PPC), behavioural targeting and social advertising
  • Liaise with clients via phone and email to report back on campaign progress and review
  • Ensure online paid marketing/advertising campaigns are successful in terms of performance, results and budgetary expenditure

 


Essential Experience:

  • Detailed operational knowledge of online paid marketing/advertising including Pay-per-click (PPC), Behavioural targeting and Social advertising
  • Experience and best practice knowledge of measuring and reporting of online paid marketing/advertising
  • Experience in applying best practices to client campaigns in a formulaic and strategic manner
  • Proactively making strategic PPC campaign suggestions
  • Contribute to the optimization of dedicated PPC landing pages
  • Ability to demonstrate clear results in the application of PPC campaigns through deep analysis and reporting 
  • Proven track record of leading Paid search initiatives
  • Google Advertising Fundamentals and Search Advertising qualified
  • Double click experience desirable


Essential Skills & Requirements:

  • Strong communication skills
  • Proactively focused on delivering results
  • Commercially focused
  • Creative and innovative approach to development of initiatives
  • Ability to work, negotiate and influence at all levels
  • Ability to operate both strategically and operationally
  • Approachable, engaging and trusting character
  • Strong integrity, professionalism and confidential manner
  • Strong IT skills

 


Benefits:

  • Competitive Package
  • Welfare Enrichment programme
  • Stunning working environment
  • Learning and Development opportunities

 

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