We are seeking a Regional Marketing Manager to work for an automotive manufacturer covering Southern England. You will work with the manufacturer’s dealer network on all aspects of retail marketing on both cars and light commercial vehicles. The role will be home based and will involve considerable travel across the region as you will need to visit each dealer in your region on a regular basis. You will be employed via the manufacturer’s marketing agency.
Working as a part of a team the Regional Marketing Manager will work closely with the dealers in your territory on behalf of the manufacturer advising them on all aspects of their local marketing activity using a range of tools to engage them and gain commitment for them to work with the agency to run local marketing campaigns. You will be the main point of contact between the dealer and the agency and be expected to visit all dealers within your area on a regular basis to build a long term relationship with them as their marketing “expert.” The UK dealership network will be equally divided between the team of Regional Marketing Managers so excellent territory and time management skills are required to ensure that sufficient support is offered to all dealers within your territory regardless of location.
To support the national marketing and regional sales teams to improve marketing performance across dealer networks in a specific area
Assist in the development and implementation of quarterly marking plans aligned to dealer sales targets
Implement training and increase usage of centrally produced marketing material
Ensure adherence to corporate standards in all marketing communications
Develop excellent working relationships at all levels
The successful candidate will:
Have either experience in working in automotive retail marketing or advertising sales in a field environment
Have sufficient marketing or automotive expertise and confidence to liaise at all levels within the automotive manufacturer’s retail network
Be able to engage, coach and motivate the dealer Marketing Manager/department colleagues to get the very best from the best and develop the rest into the best.
Ideally have an understanding of or experience of CRM
Demonstrate excellent verbal and written communication skills with attention to detail
Have excellent territory and time management skills
To be considered for this role, please forward your CV and a covering letter to Catherine Corrall at Copeland Select, Automotive Recruitment.
Please visit our website: www.copelandselect.co.uk for further opportunities in the Automotive Industry.
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