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Mitsubishi boosts network with new Midlands site

A new Mitsubishi dealership opens this week, called All Electric Mitsubishi in Sutton Coldfield aimed at providing the brand with a prominent profile in a territory covering north and east Birmingham, Walsall, Litchfield and Tamworth.

Peter Griffiths, general manager for network development at Mitsubishi Motors UK, said: "We are always pleased to see one of our existing dealers expand their relationship with Mitsubishi and the opening of this second site with All Electric is a significant part of our development plans. We have been keen to establish a dealer in the North Birmingham region as we see this an excellent opportunity for increasing Mitsubishi's market share in this area." The new site in Sutton Coldfield will also market the Red Zebra brand, offering quality checked and serviced used vehicles alongside the full range of Mitsubishi cars, MPV's, pick-ups and the acclaimed 4x4 Shogun range.

The All Electric Group was started in 1967 by its current Chairman, John Leek and got its name by opening the first fully electrified fuel station in the UK.

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