MG Rover Group is the new official shirt sponsor for the Rugby Union team, London Irish, for the forthcoming season.

The MG Rover name will appear on the front of both the new home and away shirts.

John Sanders, group marketing director at MG Rover Group, said: "The home ground for London Irish is the superb Madejski stadium in Reading, one of the best facilities in rugby thus offering the perfect environment to entertain both dealers and customers. The team plays throughout the UK, Ireland and in major European competitions bringing yet further awareness of the MG and Rover brands both in the UK and Europe."