The car will start from £14,600 for the 1.8-litre S 4dr saloon, similarly priced to key rivals like the Ford Mondeo - the 1.8-litre LX is £14,645 – and the Citroen C5, priced from 14,595. The 5dr Primera, due in July, will match the 4dr.
Nissan claims a host of standard equipment, including elecytronic climate control, 6” monochrome centre display monitor, adjustable steering, ABS and CD radio with six speakers.
The 2-litre six-speed manual option attracts a £500 premium with estates costing an additional £1,000. The 1.8-litre manual adds £950 and the 2-litre CVT £1,300.
The better-equipped SE model costs £1,000 more than the basic S, but adds rear view camera, rain sensing windscreen wiper, auto dim rear view mirror and front fog lamps.
The SVE, with DVD navigation, starts from £17,000 for the 1.8, while the 2.2-litre diesel starts at £16,100. The range-topping T-spec is priced from £19,500 for the 4/5dr manual, rising to £21,800 for the CVT estate.
Nissan is confident of retailing 24,000 Primeras in the UK in a full year, taking 5% of the competitive D-sector. The 5dr is expected to account for two-thirds of sales with diesels taking 25%, up 18% on the outgoing model.