Makro, the international cash and carry wholesale chain, sold an undisclosed number of Jaguar X-types at five UK stores during February and March undercutting dealer list prices by £3500.
The 2.5-litre V6 X-types are believed to have been imported from a continental dealer. They were priced £17,500 with free delivery and 12 months road tax, compared to the list price of £22,000.
Makro was keeping tight-lipped over plans to bring more cars into the UK, but did say that the X-types were used to attract customers to newly-refurbished stores. The company says it has built-up a valuable database of customers, which have to sign up to a tradecard in order to purchase goods at the company's 28 UK stores.
Jaguar has confirmed it was not involved with the deal but says its understanding is that the cars are being brought in from a dealer on the continent.The manufacturer says the Makro offer will have no impact on sales at its franchised dealerships.
“We know from our own surveys that Jaguar buyers are comfortable with our dealers - they are looking for an overall buying and ownership experience, not for the cheapest price,” says a spokesman. Makro has also linked up with the Bank of Scotland to offer VehicleLine finance service through the bank's Capital Bank subsidiary. It follows similar moves by supermarket chains including Tesco and Sainsburys.
Customers can source vehicles and obtain a tailored finance package by calling a freephone number. The service also offers leasing, contract purchase and hire purchase, all with flexible payment schemes.