Graypaul Nottingham has been created by combining the Loughborough and Sheffield Graypaul dealerships into a single unit.
“We soon realised we had to buy a fairly big site and after consulting with the manufacturer, we decided we had to take Maserati into a city and put that brand more prominently in front of people,’ says Mario Vignali, managing director of Graypaul Nottingham.
“Our business is nation-and Europe-wide, so Nottingham looked an attractive option. It is becoming one of the top cities in the UK and relocating there allowed us to retain every member of our much-valued team.”
Graypaul Nottingham, Vignali says, is already proving to be much more than a showcase for the Ferrari and Maserati brands.
After 10 weeks, sales rates for pre-owned Maserati have doubled and more than 35% of customers now bring their car in for servicing compared to 10% at the previous locations.