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Dear Dealer Principal...

An open letter to motor traders.

Sewells Dealer Attitude Survey 2005

The Sewells Dealer Attitude Survey is firmly established as a powerful tool to help franchised dealers and manufacturers improve the quality of their relationship.

By far the most comprehensive of its kind, this study puts every key area of manufacturer/dealer interface under scrutiny. It aims to determine the strengths and weaknesses of this special partnership, which is one of the most crucial factors in the success of both dealers and manufacturers.

The Dealer Attitude Survey is completely confidential, and gives you a first-class opportunity to put forward your ideas for improving the relationship between you and your franchise.

We are pleased that so many dealers have responded over the years, and sincerely hope you will spare a few minutes to complete and return our questionnaire on this occasion.

As you will see, it can be completed very easily by ticking the appropriate box for each question and adding any general comments, at the end, that you feel are appropriate. Please insert your company's details in the box on the front page - we regret that without this we are unable to include your views in our analysis.

We would much appreciate it if you could return our survey form by posting it to our freepost address (on the front of the survey) or faxing it back to: 01733 468349, by Tuesday May 12, 2005.

  • Sewells Questionnaire.
  • The Sewells' website.
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