Insiders believe that Sure Sell will be launched across the company’s 22-strong network early in January. The private-to-private market is worth £5.8bn annually.
BCA’s Sure Sell is able to handle the whole selling process, including collection of the vehicle from the customer’s home, preparation, photography and uploading the image on its website.
BCA spokesman Tim Naylor would not provide specific details about the programme or anticipated volumes of vehicles. “Sure-Sell remains a pilot scheme, although a presentation will be made to the board this week,” says Naylor.
“We will look at the data and make a decision on how we will proceed.”
Sure Sell customers need not attend the auction. BCA will advise them of an optimum reserve price to enable a quick sale. It could provide an opportunity for dealers to acquire low-cost used cars.
Sure Sell’s sliding scale of fees incurred by the seller starts at £99 for a vehicle that realizes up to £999, with charges raised by increments of £50 for successive £1,000 bands. Therefore, a selling price of between £4,000 and £4,999 attracts a commission of £299, while the £5,000 to £9,999 range is still only £50 more, at £349.
The company’s commission on those vehicles expected to reach £10,000 or more is open to negotiation, following a £50 entry fee.
BCA claims that another time-saving benefit of the new initiative is that it relieves the customer of the need to deal directly with potential buyers, since no details of the seller will be featured on the website.
It concedes that “there may be cheaper ways to sell your vehicle”, but payment is guaranteed within five days.
Vehicles classified as insurance write-offs, those that have sustained serious accident damage and ones with outstanding finance will be rejected by BCA, as will unofficial Japanese imports. If a vehicle remains unsold after two entries at auction, or is withdrawn from the sale before this, it attracts a fee of £70.
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