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Proton commits to customer care

Proton Cars will be undertaking a customer handling programme to prove it is dedicated to improving customer service performance throughout its UK dealer network.

Proton has appointed Douglas Stafford, a company which specialises in dealer performance evaluation, to help it achieve its ‘ambitious targets for this year’ and to ensure its dealers are well supported.

Renzo Spinelli, operations director at Douglas Stafford said: "Douglas Stafford has become the performance evaluation partner for Proton Cars (UK) during 2006 to assess and drive forward the UK dealer network in order to improve sales and customer service levels, in turn increasing revenue and levels of customer satisfaction, giving Proton the edge over its competitors."

The Douglas Stafford programme will allow dealers to view their results online and track improvements against a national benchmark. Dealers will be encouraged to improve performance over the year and Proton will benchmark average results against the industry.

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