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Mitsubishi wins new customers with i-car

Mitsubishi sold its entire 300 unit allocation of its new i city car within two and a half weeks when it was launched in July this year and has already sold 50% of its next UK allocation.

Over 1,500 units are already planned for sale in 2008, with more available if sales continue to be strong.

Mitsubishi said 83% of the i’s buyers were not previously Mitsubishi owners according to its customer research.

Town and city dwellers accounted for 76% of buyers, predominantly in the south east of England where the threat of additional tax and congestion charges loom on the horizon.

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