Sims Nissan has a 10-car showroom and will be run by Derek Sims, formerly a director of Sytner and Inchcape. It is his first Nissan dealership.
The £4 million, 14,000 square ft site is located on the Oxford Motor Park, and features a dedicated used car centre.
The dealership was developed by Nissan Motor (GB) and Scaramanga Design. Adonis Construction was appointed to build the dealership.