The three-minute live spot, which was shown on Channel 4 at 8.10pm during an episode of Come Dine With Me, was intended to demonstrate the ‘Difficult Is Worth Doing’ philosophy of Honda’s marketing campaign for the new Accord.
The ad showed a team of 19 skydivers forming the letters ‘H' ‘O' ‘N' ‘D' ‘A' within the live three minute time limit. They achieved the challenge with time to spare.
The campaign continues this Sunday June 1 when the main TV ad airs.
Filmed in the Mojave Desert, California, the ad features a large team of skydivers attempting to form shapes in the sky that hint at new technologies on the Honda Accord, which include a suspension spring, a camera, a steering wheel; and ultimately the word Accord.
Harry Cooklin, Honda UK marketing communications manager, said: “We are always looking to move the boundaries when it comes to our advertising, and so being involved in the UK's first truly live TV advert is perfect for us.
“It provides the ideal platform to take us into the final phase of the Accord campaign."
See the advert at the following link: