The network, which is currently being finalised, has 16 sites so far and will provide a greater focus on LCV sales and service with enhanced training for dealership staff and added value benefits for customers.
Citroën already sells and services LCVs throughout its 200-plus dealer network. Last year it hit 25,501 sales.
But the new specialist commercial vehicle network, taken from its current dealer network, will provide a focus for sales expansion backed up by its biggest ever van range, which includes the new Nemo compact high cube van and Berlingo.
However, Robert Handyside, Citroën’s commercial vehicle operations manager, said the network was about more than selling greater numbers of vans.
He said: “With increasing competition, customers are demanding ever higher levels of sales and aftersales service.
“Compared to the existing dealer network, it will add further value and focus. This will take our service even further.”
The specialist dealers will hold a larger array of stock, including the Citroën Ready to Run range and have a larger selection of demonstrators, along with more approved used LCVs.
Handyside added: “There will be more specially trained staff in sales and service.
“It is not just about putting signs up or selling more vehicles. It is all areas of customer experience that are being focused on.”
To reflect the business demands of customers, there will be extended opening hours for service centres, widespread availability of ‘while you wait’ servicing and the availability of courtesy vans for customers.
The network is part of a three-point plan to further improve Citroën’s van sales in 2008. The plan also includes a wider range and extensive efforts to ensure residual values are competitive, which has required close consultation with industry price guides.
Handyside added: “We want to exceed customers’ expectations, which is why our new business slogan is Citroën Vans: Over Deliver.”
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