Visitors to the Hethel site on September 14 will be free to tour its engineering and factory facilities and sections of the design studios will be open to the public.
The sports car manufacturer will display its Evora 2+2 model, which is due to reach dealers next year.
A 60th anniversary website allows guests to book in advance for a demonstration lap around the Hethel test track.
Some Lotus dealers will take customers to the event, which also has family-focused attractions such as a fun fair, Red Devils parachute display and marching bands.
The day will include a gathering of Lotus vehicles, including a James Bond Lotus Esprit, ex-Formula One racing cars, the unique Black Diamond Europa and road cars from the 1950s to current day.
On sale will be rare production parts.