A new Citroen subsidiary has been launched in Ireland aimed at boosting the appeal of a series of new models launched into the market in the first quarter of the year.

Citroën Motors Ireland will become operational with immediate effect and will shortly introduce the award winning C3 Picasso and the new C3.

Thierry Calewaert, managing director of Citroën Motors Ireland, said: "We are delighted to be investing in the important Irish market and bringing these exciting new models into the country.

"Customers can be assured we are committed to improving customer service and enhancing the dealer network.”

Sales operations manager is Andy Hall, marketing manager, Paul Hunt and network development manager. Kieran Courtney