AM Online

Media still influences car buying decisions

The media continues to have a major influence on the types of cars that people are buying in the UK according to a new poll by Motorpoint.

Over 60% of people surveyed said they still relied on the advice of motoring journalists when it came to choosing their next car. Over 700 people took part in the two day study.

David Shelton, managing director of Motorpoint said: “Our poll confirms that people really do listen to the media – it’s a fact that can’t be ignored in this electronic day and age.”

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