Trademymotor.co.uk has presented a nationwide franchise model to dealers.
The site is an online vehicle purchasing facility enabling dealers access to stock acquired directly from the public.
Dealers who purchase stock indirectly from the public are aware of the advantages this brings in terms of profitability and quality, say the site's developers.
However, the costs they would incur creating and marketing a system of their own has meant that the business opportunities that exist for them online have previously been unable to be exploited.
A trademymotor.co.uk franchise costs £12,500 per region and provides the franchisee with an online portal linked to all relevant databases such as DVLA and CAP as well as various functions to complete appraisals and quoting.
Even a customer arranging an appointment to sell their car can be scheduled automatically online using criteria set by the franchisee.
The system allows dealers to acquire stock below book, says the developers.