Tesco has joined forces with Blackcircles.com to launch tesco-tyres.com which will offer discounts of up to 40% and Clubcard points with each purchase.
The deal doesn't mean the supermarket giant will start stocking tyres, but it will channel its customers straight to Blackcircles and expand the extras Tesco offers customers at the checkout. It could potentially steer millions of customers away from franchise dealers for tyres and servicing, as Blackcircles also directs customers towards approved independents for service work too.
The joint venture will see motorists offered tyres exclusively from Blackcircles.com allowing customers to order tyres online or over the phone and have them fitted at one of the 1,200 local independent Blackcircles.com garages throughout the UK.
It will also offer additional savings to the 13 million active Clubcard holders through reward points and special offers.
Mike Welch, Blackcircles.com founder, said: "It has taken four years of careful planning and the result is an unbeatable deal for UK motorists, which is set to have a transformative effect on the UK tyre industry.
“From a Blackcircles.com business perspective, the infrastructure is the same but it offers us an exclusive sales channel with a 13 million person audience."