Wrights Mazda has opened its new Beccles showroom and workshop in north-east Suffolk.

Instead of a red-tape opening ceremony, the dealership hosted local radio station The Beach 103.4 throughout the weekend.

Broadcasting live from the showroom over the weekend, visitors to the dealership on Common Lane North had the chance to meet presenters, test drive Mazda models and win one of several prizes in a launch weekend competition. One winner left with a 40-inch LCD television.

Gordon Wright, dealer principal for Wrights Mazda, said: “We moved from our old premises in Lowestoft to our new site in Beccles in order to bring the Mazda brand closer to our customers, and we’re looking forward to what promises to be a great future here.”

It’s expected the more convenient location will help to increase new and used car sales for the family business. Wrights will still maintain its facilities on Cromer Road in Norwich which is only a 10-minute drive from its previous Lowestoft aftersales workshop.