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Volvo teams up with JLS

Volvo Car UK has teamed up with boyband JLS to get its models in front of a younger audience.

JLS will be using R-Design versions of the C30, S60 and XC60 in their latest music video for the song ‘Do You Feel What I Feel?’.

Duncan Forrester, head of public affairs, events and sponsorship at Volvo Car UK, said: “Having JLS driving Volvos in the latest video is a great way of exposing our products to audiences who wouldn't ordinarily see them.

"It follows in the footsteps of work we've previously done with Hard Rock Calling, Snowbombing, V Festival, T in the Park and Wireless, as well as supplying cars to acts such as Dizzee Rascal and Professor Green."

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