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Mobil launch online search tool to boost oil sales

Mobil has launched ‘Which Oil’, an online product selector on its new-look website that enables mechanics and purchasing managers to easily identify the correct engine oil to optimise their customers’ vehicle performance.

By typing in the vehicle registration number, ‘Which Oil’ identifies the most appropriate engine oil that can help dealers offer their customers benefits such as reduced fuel consumption and improved engine protection.

After inputting the registration number, ‘Which Oil’ displays the preferred Mobil engine oil, including Mobil 1 synthetic engine oils.

The results displayed are specific to the manufacturer requirements of the vehicle and so the selector will recommend the OEM-approved Mobil lubricant.

Dan McGoldrick, Mobil UK and Ireland marketing manager, said: “The cost of fuel is the number one concern for the majority of drivers in the UK.

"By being able to offer the correct grade of engine oil which can help to reduce fuel consumption, dealers and independent workshops can use this as a platform to develop a strong relationship with their customer to secure repeat business going forward.”

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