AM Online

Caterham enters Chinese market

Caterham will sell its Seven in China for the first time after the company signed a deal with new importer , Courtenay Trading International (CTI).

CTI is looking to appoint six retailers in key provinces of China over the next year and is targeting initial sales of between 30 and 50 Sevens in its first year of operation.

All of Caterham’s current EU5-compliant cars will be sold – Roadsport 120, Superlight 120, Roadsport 175, Superlight R300 and CSR 175 – with the first Sevens scheduled to arrive in China in January 2012.

David Ridley, Caterham Cars’ international business manager, said: “We are engaged in one of the most exciting new chapters in the Caterham Cars story and our entry into the Chinese market is another tangible sign of how Caterham is striving to become a truly global brand.”
 

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