UK Chrysler Jeep dealers are gearing up for the launch of the Ypsilon city car, which goes on sale next month priced from £10,695.
The car, based on the Lancia Ypsilon sold on mainland Europe, will be the second vehicle in the Chrysler range, alongside the Voyager MPV.
Dealers have already begun some online marketing of the car, which shares its platform with the Fiat 500.
It will be available in S, SE or Limited trims, with a number of option packs for customers to personalise their Ypsilon.
As editor, Tim is responsible for the media content, planning and production of AM's multiple channels (AM print and digital magazines, website, social media and contributing to our events planning). He interviews and writes about as many franchised dealer groups and UK divisions of motor manufacturers as possible, to explore the issues facing UK motor retail and understand what solutions dealers and suppliers are using to overcome these.
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