Winners' feedback from AM Awards 2012

“We use the AM Award a lot. We are very proud of it and everyone likes to be associated with success. It demonstrates to banks that we are a good company and is also useful when talking to customers and new employees.” Jon Mathers, managing director of 2012 ‘Best Dealership’ winner Cross Roads

“We have used it in bulletins and e-marketing and it has gone down very well. The Stoke Sentinel did a piece on us. AM gets to more people in the motor trade than you think – I never imagined so many people congratulating us.” Ian Dow, a director of 2012 ‘Excellence in Customer Service’ winner Knights

“Being a digital award it made sense to shout about it on Facebook and Twitter. We got a great response and were able to thank our loyal followers who enabled us to put the case study together.” Katie Williams, communications manager of 2012 ‘Best Digital Initiative’ winner Grants Seat

“We created a series of advertorials in local newspapers on winning and received positive feedback from existing and prospective customers. We use the AM Awards logo in adverts, on the website and our newsletters.” Sue Blackshaw, marketing manager of 2012 ‘Aftersales Operation of the Year’ and ‘Best Marketing Initiative’ winner Blackshaws

“We use it as much as possible – on our website, on adverts, in the press – because it is something to be proud of. We talk about it in the showroom and it builds a good feeling, making customers feel more confident.” Amarjit Shokar, dealer principal of 2012 ‘Sales Team of the Year’ winner Romford Mazda

“We’ve had enormous exposure in the local media with the AM Awards logo appearing in all of our marketing activity. It is a badge of honour and other dealers are very respectful of it.” Russell Day, sales director of 2012 ‘Best Retail Group (more than 10)’ winner Day’s Motor Group