DEALERS WHO ARE WORKING WITH RAC PRODUCTS

Motorlux

MotorLux is one of the leading independent car dealer groups in the Oxford and Newbury areas. Richard Shepherd, managing director, said: “We have now been selling RAC Liquid Armour for four months across our franchised and used car operations. All sites have reported an increase in penetration and income following a successful launch and the continued support we receive through Santander Consumer Finance.

“The feedback from my sales team has confirmed that the RAC brand has made a significant difference to our performance in the showroom. This is due to the fact that our customers can see that a trusted and highly recognisable brand is behind the product.

“The increased momentum we have seen has built greater confidence with our sales teams, and it is no coincidence that we have just reported our best month ever in terms of penetration on this product.”

Swanson Ford

Swanson Ford is the largest privately owned Ford retail outlet in Devon, started selling RAC Liquid Armour two months ago and has already ordered its second batch of packs, such has been its success.

The company has increased its penetration in comparison to their previous supplier and customers have even been requesting the product before it was presented.

Director Kevin Quigg said: “I firmly believe this is down to the strong RAC branding as our process in the dealership has remained unchanged.

“My sales team are far more confident in selling a brand that the general public recognise and trust and, together with the eye catching point of sale materials and the easy to use administration system, I am looking forward to growing our penetration and profits further.”

 

For more information on these new products please   
contact Katy Cross at Santander Consumer Finance on 07720 733856; katy.cross@santanderconsumer.co.uk;
or www.santanderconsumer.co.uk