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Mercedes-Benz rolls out iPads across dealer network

All Mercedes-Benz dealers in the UK will now have Apple iPads to show customers special features of the new B-Class, as well as apps for the C-Class Coupe.

Dealers will be able to show customers the new B-Class Augmented Reality Showroom app which has been designed specifically showrooms.

Through the iPad, customers can view a full scale 3D experience which layers information directly onto the car itself.

A digital map on the floor of every dealership allows the iPad to bring key features of the B-Class to life by pinpointing where on the display model the tablet is pointed.

Mercedes believes interacting with models and the iPads in this way is a more engaging way for customers to experience new models.

All of Mercedes’ apps feature brochure and price list information as well as interactive configurators, allowing customers to design, create and share their ultimate Mercedes-Benz.

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