Hyundai Motor UK has launched two new films to create ‘an affinity with the brand through humour’, while explaining the main benefits of two key models.
In each film, the audience gets to hear ‘what a potential buyer is really thinking’ as a member of dealership staff talks them through the model.
Comedian and star of Lead Balloon, Anna Crilly, is seen alongside the new Hyundai i30, while BAFTA award-winner Darren Boyd plays a would-be customer alongside the new Santa Fe.
Andrew Cullis, marketing director of Hyundai UK, commented: “With these videos we are offering consumers something more engaging and appealing than the traditional brochure or online specifications.”
Both films were devised and produced by London-based agency Red Bee Media.
Andy Bryant, director at Red Bee, said: “To engage potential purchasers during the research and shortlisting phase of the car buying process, the content needed to stand out as well as deliver product details.”