John Grose, the multi-franchised dealer group, has announced an agreement with social business solutions provider Reevoo to engage directly with car buyers.
Customers of John Grose are now able to read other car owners’ reviews, ask other John Grose customers questions before making a purchase, then write reviews of the cars they have bought and the service they have received.
The aim is to help them make a fully informed decision on their purchases.
Reevoo has also given John Grose social reach, allowing car buyers and consumers to ‘like’ or share a page across their social networks, for example on their Facebook wall or ask their friends.
Revoo said this extra exposure will ensure John Grose is front-of-mind when consumers are looking to buy a new car because consumers spend increasing amounts of time on social networks.
Reevoo promises to increase John Grose’s click-through and conversion rates online, as a result of customer reviews, direct conversations, and activity on social networks.
Richard Howard, group sales director at John Grose said: “As a business, we see the value and importance of integrating social commerce into the way we work, and Reevoo’s host of tools allow us to simply and effectively implement this into our business.
"Ultimately, we want to help our customers, wherever they are online, and the car-buying process no longer revolves solely around the physical forecourt.
"The internet, including the social web, is now an indisputable part of the car buyers purchase journey. People are using it to full effect by writing honest reviews of cars they’ve bought and owned online and providing recommendations to friends.
"Car buyers will trust a manufacturer or a dealer up to a certain point, but what they really want to know is ‘will someone like me find this car suitable’.
"The social web has given car buyers instant access to owners like them, and John Grose wants to be a facilitator in this process, connecting like-minded consumers.”