Hyundai's new i20 supermini range will be priced from £10,695, that's £700 higher than a base Studio model of the market-leading Ford Fiesta.
However it undercuts the £11,250 entry version of the Volkswagen Polo, a car which Hyundai has used as a quality benchmark for the new i20.
The new Hyundai i20, which has been designed, engineered and built in Europe, will enter UK showrooms in January 2015 and will be sold in five trim levels.
The base model i20 S with a 74bhp 1.2-litre petrol engine features electric front windows, remote central locking, tinted windows and a RDS radio with USB connection, all equipment on a par with the Fiesta Studio. An i20 S Air model adds manual air-conditioning.
The volume selling i20 SE model gains numerous additions including 16” alloy wheels, voice activated Bluetooth, cruise control with speed limiter, front fog lights, lane departure warning system, rear electric windows and reversing sensors and starts at £12,725 for a 83bhp 1.2-litre engine.
Above that sit a Premium trim, including smartphone dock, auto dim rearview mirror, auto headlights and wipers, climate control, cornering lights and privacy glass, plus a Premium SE tops the range with equipment that includes front parking sensors, heated front seats and steering wheel and opening panoramic glass sunroof.